Royal Treatment with Crown Financial
EARLY FLORIDA homesteaders purchased a plot of land and literally built their homes from the ground up. In fact, people like Phil Leitner’s ancestors, came to Florida via covered wagon and did just that. Back then, setting up a home was arduous work. Over the years much has changed, and today, setting up a “homestead” is much easier—thanks to Leitner and his staff at Crown Financial Mortgage Group.
As you may already know, today’s mortgage market can be confusing. Even when you find the perfect home, sorting through all the loan options available can seem like an impossible job. That’s where Crown Financial comes in. The Crown Financial staff knows the ropes and how to locate and analyze loan options. They can find you a full- range of conventional and government loan programs (FHA/VA) at the best rates available. According to Leitner, “We can find the right program for anyone, and we can essentially beat any lending institution’s rate in town.”
Crown Financial combines experience and high-tech knowledge with old-fashioned customer service. “We give our customers the royal treatment, says Leitner. We want people to feel comfortable.” Because Crown Financial is locally owned and operated all work is done in-house—from processing to closing. In today’s impersonal, “you’rejust- a-number” world, it is refreshing to work with real people whose main goal is your comfort and success. For instance, when you first walk through the door, attention to customer service is obvious. An attentive, friendly staff and comfortable surroundings make you feel at home. This is definitely not the cold, impersonal, institutional atmosphere that can make anyone feel unwelcome.
Why use a mortgage broker such as Crown Financial rather than a financial institution? Using a broker essentially lessens the amount of research, analysis, and time needed on your part to find a loan. They act as your advisor, personal negotiator, loan processor, and liaison with funders. Most importantly, Crown Financial can also help save you money. Since Crown Financial works with many different lenders they are not forced to recommend any one set of loan programs but can seek out many options and select the best one. Therefore, the only person they are beholden to is you—the customer.
In addition, the Crown staff also knows how to negotiate with lenders— often an important process—to secure better rates and/or terms for your loan.(Negotiating your mortgage interest rate down by just one percentage point can result in the savings of thousands of dollars in interest payments over the course of a 30-year mortgage.)
The Crown Financial staff also knows what lenders are looking for in customers and can often help find financing when it seems no one else can help. Furthermore, if you don’t have stellar credit, Crown Financial can help you get financing at the most reasonable cost available to you. Because they deal with many lenders, it is usually easier for them to find you a loan in a category that doesn’t charge as much as a bank.
About half of all loans in the US originated from mortgage brokers last year (about $333 billion in mortgage transactions). Using a mortgage broker, as many have found, is an efficient and cost-effective way to find the best financing available. Locally, many have found that the best part about utilizing Crown Financial is the friendly, personalized service from people like Leitner and his staff.
Finally, Crown Financial believes that customer communication and awareness are the keys to a smooth and successful transaction. Their new website at www.crownfinancial mortgage.com is an extension of this philosophy. At the website, Crown Financial customers are able to apply online as well as track their loan throughout the entire process.
A University of Florida graduate, Leitner, the driving force behind Crown Financial, was raised with a strong work ethic. His great, great, great grandparents set the standard, enduring the hardships of early Florida homesteading and building a foundation for the future. As a father of two, balancing an active life with work, Leitner understands the importance of family and security. He believes everyone should have the opportunity to build a better foundation for their families, today, and for generations to come.
Leitner created Crown Financial with this ideal in mind. After a decade of working for the Federal government, helping farmers with loans, and nine years in the private mortgage sector, Leitner knew he could succeed and help more families by starting his own business. So, even though the company itself is brand new—with an office in the Gainesville Millhopper area and one in Lake City--the staff’s vast knowledge and experience is well-established.
Buying a new home is probably the biggest investment you will ever make in your life. Whether you’re buying your first, or second, or fourteenth home, there are always new things to consider in a dynamic market. Leitner and his experienced staff are there to help you. G
If you’re considering a loan to set up, refinance, strengthen, or expand your own personal “homestead,” visit Crown Financial Mortgage Group at 4404 NW 36th Avenue, Suite A in Gainesville, call 352-378-9993, e-mail pleitner@crownfinancialmortgage.com, or visit their website at www.crownfinancialmortgage.com.