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DECEMBER 2004

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Mid-Florida Heating and Air

Mid-Florida Heating and Air, Gainesville, FL  

EVERYONE HAS them – the horror stories that come with calling for a repair service. Well, almost everyone. One group that may be missing the horror stories are the customers of Mid-Florida Heating & Air.

That’s because Mid-Florida customers only seem to have success stories. Mid-Florida service personnel take the time to educate all of their service customers. Then the service personnel let the customers decide the best way to deal with their heating and air unit. With Mid-Florida, you don’t get the opportunity of having the technician decide what is best for you – unless that’s what you want.

Based on the rave reviews, it appears that Mid-Florida has the right plan.

“They did work at my mom’s house and at mine, and it was outstanding,” said Danny Pendergrass, a production manager for Suncoast Insulators. Pendergrass has experience with Mid-Florida as a customer and a colleague. Suncoast Insulators installs fiberglass insulation.

We have done some insulation work for them,” said Pendergrass. “My experience has been the same whether it’s working with them, or having them working at my house. I have great respect for their workmanship. They are some of the nicest people I ever met, and I deal with service people every day. At my mom’s house they had to replace her unit. She told me that they were some of the most polite people to ever be in her house. I would recommend them to anybody.”

Georgeann Mizzoni had a similar experience with Mid-Florida. She works, and was afraid she would lose a half-day or full day of work waiting for a service person. She was wrong.

“When I called they asked when I would be home and I told them it would be five,” she said. “They came at five, and we decided the unit needed to be replaced. They came on a Saturday at 9 a.m., and were done in time for me to have lunch with my friend. They were very careful, wearing those things on their shoes so they didn’t bring dirt into the house. They even cleaned everything up, and took away my old unit. And they came back 30 days later to make sure I was happy.”

During the rare occurrences of Mid- Florida misdiagnosing a problem, the company takes care of it immediately, according to Jan Maness, who had some work done recently.

“The first time they came out, they replaced a part but it turned out that was not the problem,” Maness said. “The problem continued. They ordered a new part, and fixed things quickly, and they never charged for the new part because they misdiagnosed the first time. I was very pleased with their service. I had seen their ad about a tune-up special, and was very leery. I don’t feel that way anymore. I trust them. I feel that they are very honest.”

Kevin Lyons, who founded Mid- Florida in 1983, said it took a long time to perfect the kind of service reputation the company has, and they do everything they can to maintain it.

“Service used to be 15 or 20 minutes and we’re gone,” Lyons said. “But there’s been a lot of change over the years.”

When Mid-Florida opened its doors, the company focus was installation. Working with some of the most prestigious builders in Gainesville, Mid-Florida installed thousands of heating and air systems. However in the 1990s, the company’s focus changed to service and replacement. With time and experience, Mid- Florida has become the expert in care and maintenance of heating and air conditioning units.

“We really believe we do things differently than our competitors,” said Lyons. “We perform a thorough and comprehensive maintenance, two times a year. That maintenance does two things. First, we can save our customers as much as 33 percent on their utility costs. Second, that maintenance can extend the life of the unit for five to seven years. Our customers are ecstatic about that.”

After completing tens of thousands of service calls to a loyal customer-base in the last two decades, Mid-Florida has developed a comprehensive process. First, a North American Technical Excellence (NATE) certified technician does a complete diagnosis of the heating and air conditioning system. No other heating and air company in the area has as many NATE certified technicians as Mid-Florida, according to Lyons.

The technician has at his or her disposal in the field a comprehensive computerized program. That allows them and the customer to review the system’s history. The computerized system also allows for credit card payments and better customer service and response time through a GPS mapping system.

With the results of the diagnostic test, the customer truly decides what to do if there are problems with the system. That’s what really makes Mid- Florida different. Using a brochure provided on every maintenance call, the customer gets a complete understanding of the three options if there are problems with the system.

The first choice is to do nothing. While this choice may seem to be impractical, it is always there. There may be some reason to leave things alone, even if there are problems.

The second choice is to repair whatever is currently a problem, and to even consider repairing something that could be a future problem.

The third choice is to replace. “It’s not always in the customer’s best interests to repair a system having problems,” said Lyons. “If you have a 10- year-old system that needs $300 or $400 in repairs, and you spent a few hundred dollars on repairs last year, you may want to consider replacing it. Sometimes that older unit may be causing a $300 or $400 utility bill as well. It may be to the customer’s advantage to replace that system with one that will produce a savings on a utility bill.”

The point, says Lyons, is that the customer decides what’s best, but they do it with all the information. “We let them make the decision,” he said. “That’s what keeps our building customers for life.”

Should a system have to be replaced, Mid-Florida uses only the best. The first choice at Mid-Florida is Carrier. Mid-Florida installs systems that are energy efficient and cost effective. By combining efficiency and value with safety features that surpass industry standards, Mid-Florida provides residential customers with solutions to all their heating needs.

With Carrier, Mid-Florida offers some of the best guarantees in the marketplace on product, system performance and workmanship. If you don’t save on your utility bill, there’s a money back guarantee. If the temperature blows more than one degree more or less than the thermostat reading anywhere in the home, there’s a money back guarantee.

There’s a no-lemon guarantee. We have promised a temperature variance of no more than plus or minus two degrees at your electronic digital thermostat whether heating or cooling your home. If the desired temperature selection is not achieved, we make any modifications necessary to reach the desired temperature at no charge. There's a no-lemon guarantee. If the compressor fails twice during the first five years of ownership we will install a brand new condenser at no charge.

“We even have a guarantee that if our technicians do not wear their surgical booties in the home, the service is free,” Lyons said. “Those are the kinds of things that set us apart. We are dedicated to the principles of old-fashioned quality, service and value, while delivering the latest in products and technology.” G

For more information about the products and quality service offered by Mid- Florida Heating & Air, call 352-377- 4414 or go online to www.midflaheatingair.com.